Best Countries 2022/3

The WPP BAV Best Countries study measures perceptions of countries across the world, tracking the impressions & opinions of consumers, business leaders and opinion formers. To celebrate the launch of WPP BAV Best Countries 2022, join our virtual journey around the world, stopping in 24 countries – every hour, on the hour. Each session explores the global and local insights from this year’s study hosted by David Roth.

Then, our WPP company colleagues on the ground, provide insights and analysis into the current trends, changes and important stories in each country – the reality behind global perceptions of these markets.